Lainey Hogg
Education
Bachelor of Journalism, Strategic Communication
2022-2025
University of Missouri
Business Minor, Honors College, Summa Cum Laude, Kappa Tau Alpha, Florence Italy Semester Abroad
Relevant Courses: Branded Strategic Storytelling, Digital Strategy, Media Planning, Public Relations, Strategic Communication Leadership, Strategic Communication Management, Tools & Technology of Visual Storytelling
Master of Arts, Strategic Communication
2025-2026
University of Missouri
Work Experience
Work Experience
Qualitative Strategist
August 2025-Present
MOJO Ad
One of thirty-three students selected for Mizzou Journalism school’s elite student-staffed agency specializing in the youth and young adult (YAYA) market
Lead qualitative research efforts, conducting paired-depth interviews with 30 participants to uncover consumer insights that shape media and creative strategy for Bath and Body Works
Co-author creative brief and brand strategy in collaboration with Account Manager, laying the foundation for the consumer journey and campaign execution
Apply strong creative intuition to inspire ideation and ensure consumer voice remained central throughout project development
Qualitative Strategist
August 2025-Present
MOJO Ad
One of thirty-three students selected for Mizzou Journalism school’s elite student-staffed agency specializing in the youth and young adult (YAYA) market
Lead qualitative research efforts, conducting paired-depth interviews with 30 participants to uncover consumer insights that shape media and creative strategy for Bath and Body Works
Co-author creative brief and brand strategy in collaboration with Account Manager, laying the foundation for the consumer journey and campaign execution
Apply strong creative intuition to inspire ideation and ensure consumer voice remained central throughout project development
Pilot NextGEN TV Fellow
October 2025-Present
National Association of Broadcasters
Create interactive content to provide information on MU Research Reactor’s work with cancer patients
Collaborate with team of engineers to broadcast content on ATC 3.0 channels
Pilot NextGEN TV Fellow
October 2025-Present
National Association of Broadcasters
Create interactive content to provide information on MU Research Reactor’s work with cancer patients
Collaborate with team of engineers to broadcast content on ATC 3.0 channels
Photography Intern
August 2022-Present
Mizzou Athletics
Photograph athletic events, promotional shoots and recruits
Work with Sports Information Directors to live transmit and edit photos during games for immediate social media use, contributing to visual storytelling and fan engagement
Photography Intern
August 2022-Present
Mizzou Athletics
Photograph athletic events, promotional shoots and recruits
Work with Sports Information Directors to live transmit and edit photos during games for immediate social media use, contributing to visual storytelling and fan engagement
Photographer
September 2019-Present
Lainey H Photography
Run personal photography business by managing inquiries and bookings, working with clients and keeping website and social media current
Work with local photographers as an associate photographer on wedding days
Photographer
September 2019-Present
Lainey H Photography
Run personal photography business by managing inquiries and bookings, working with clients and keeping website and social media current
Work with local photographers as an associate photographer on wedding days
Account Manager Intern
June 2025-July 2025
New Honor Society (a BBDO Company)
Led cross-functional intern team in developing comprehensive marketing campaign for local Black-owned chiropractic practice, Proficient Chiropractic, serving as primary point of contact for client communications and project coordination
Authored creative brief that guided intern project strategy and execution framework
Collaborated with mentor on client accounts, including ZYN and Microsoft Education
Account Manager Intern
June 2025-July 2025
New Honor Society (a BBDO Company)
Led cross-functional intern team in developing comprehensive marketing campaign for local Black-owned chiropractic practice, Proficient Chiropractic, serving as primary point of contact for client communications and project coordination
Authored creative brief that guided intern project strategy and execution framework
Collaborated with mentor on client accounts, including ZYN and Microsoft Education
Experiential Intern
June 2024-August 2024
160over90
Assisted Pernod Ricard account with experiential activations, including research, vendor coordination, and creating activation/recap decks
Led intern team in ideating a three-part campaign bringing organic growth to Ticketmaster through a collegiate football tailgate activation
Experiential Intern
June 2024-August 2024
160over90
Assisted Pernod Ricard account with experiential activations, including research, vendor coordination, and creating activation/recap decks
Led intern team in ideating a three-part campaign bringing organic growth to Ticketmaster through a collegiate football tailgate activation
Photo and Design Intern
May 2023-December 2023
Summersalt
Took on day-to-day tasks related to product photography management as part of the e-commerce marketing team
Created a new organizational system for all digital assets in Canto
Edited and prepared content from photo shoots for product pages, other website needs, emails and ad placements
Photo and Design Intern
May 2023-December 2023
Summersalt
Took on day-to-day tasks related to product photography management as part of the e-commerce marketing team
Created a new organizational system for all digital assets in Canto
Edited and prepared content from photo shoots for product pages, other website needs, emails and ad placements
Leadership Experience
Leadership Experience
Vice President
March 2025-Present
Omicron Delta Kappa
Tapped into one of Mizzou’s six secret societies based on excellence in the five pillars of campus life
Plan and executes general body meetings
Established brand identity standards and manage social media content creation
Vice President
March 2025-Present
Omicron Delta Kappa
Tapped into one of Mizzou’s six secret societies based on excellence in the five pillars of campus life
Plan and executes general body meetings
Established brand identity standards and manage social media content creation
Vice President
2025
American Advertising Federation
Plan and execute eight interactive general body meetings per semester, managing logistics and speaker coordination
Assist in planning agency trips to Dallas and New York City for 20-30 students
Vice President
2025
American Advertising Federation
Plan and execute eight interactive general body meetings per semester, managing logistics and speaker coordination
Assist in planning agency trips to Dallas and New York City for 20-30 students
True Tiger Network Committee
November 2023-Present
Alumni Association Student Board
Serve as liaison between students and Mizzou Alumni Association, enhancing alumni-student connections, preserving university traditions and fostering campus pride
Create and execute True Tiger Network events, connecting students with Mizzou Alumni through networking events and professional development activities
True Tiger Network Committee
November 2023-Present
Alumni Association Student Board
Serve as liaison between students and Mizzou Alumni Association, enhancing alumni-student connections, preserving university traditions and fostering campus pride
Create and execute True Tiger Network events, connecting students with Mizzou Alumni through networking events and professional development activities
Production Team
2023
Matchbook Marketing
Produced photography and videography content for local pro-bono Columbia clients
Production Team
2023
Matchbook Marketing
Produced photography and videography content for local pro-bono Columbia clients